Thailand promotes “soft power” through Songkran festival

The Thai government is actively promoting its “soft power” by organising the Maha Songkran World Water Festival 2024 with a series of events taking place over five consecutive days from April 11 to 15.This activity celebrates the Songkran traditional New Year festival being recognised as ...

TAT sets THB3.5 trillion target for 2024, will boost domestic tourism

The Tourism Authority of Thailand (TAT) wants to reduce dependency on any single market, while it is working on increasing the average spending of tourists.As part of the efforts, the TAT aims to stimulate tourism in secondary cities.TAT Governor Thapanee Kiatphaibool revealed that it has ...

The Nation Reporter

Thailand’s Songkran to be celebrated for entire April in 2024 under govt’s soft power plan

A Thai government committee plans to hold Songkran Festival celebrations during the entire month of April 2024, instead of the traditional three days, in a bid to entrench Thailand’s standing among the top 10 global destinations for festivals.Songkran, the Thai traditional new year, falls on ...

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