Thailand promotes “soft power” through Songkran festival

The Thai government is actively promoting its “soft power” by organising the Maha Songkran World Water Festival 2024 with a series of events taking place over five consecutive days from April 11 to 15.

This activity celebrates the Songkran traditional New Year festival being recognised as an intangible cultural heritage of the world by the United Nations Educational, Scientific and Cultural Organisation (UNESCO).

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