TAT sets THB3.5 trillion target for 2024, will boost domestic tourism

The Tourism Authority of Thailand (TAT) wants to reduce dependency on any single market, while it is working on increasing the average spending of tourists.

As part of the efforts, the TAT aims to stimulate tourism in secondary cities.

TAT Governor Thapanee Kiatphaibool revealed that it has set the target for 2024 of generating total revenue of 3.5 trillion baht — 2.5 trillion baht from international tourists and 1 trillion baht from Thai tourists.

In 2024, TAT will focus on quality tourists, evenly distributing tourism, and advancing towards sustainable tourism. This will be done through collaboration with all sectors, placing importance on “creating valuable experiences” through soft power under the strategy of promoting tourism through products and services, she said.

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The Nation Reporter