Thailand’s tourism industry rebounds as it heads into high season

Tourist arrivals in Thailand have been promising – with 3.12 million international travellers turning up in the first seven months of the year.

The authorities and industry players are optimistic but the nation, which before the Covid-19 pandemic relied heavily on tourism, is not out of the woods just yet.

“Honestly, I don’t think we are even halfway to rebuilding tourism in South-east Asia. It went down to such low levels that everything compared with last year is a big increase,” said Ms Hannah Pearson, founding partner of travel consultancy firm Pear Anderson.

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