ASEAN chooses convenience over health

Skip health reasons or nutrition – convenience is far more important for Southeast Asians when choosing what to eat for breakfast.

A recent survey by nutrition company Herbalife Nutrition found that while the majority of Asia Pacific consumers are aware of the benefits of a healthy breakfast, 67 percent of them still make breakfast decisions based on convenience,ahead of health benefits (43 percent) and nutritional value (33 percent).

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