3% hike in marketing spending forecast next year
The Marketing Association of Thailand (MAT) forecasts marketing spending next year will increase by only 3% because of the negative outlook for the global economy.
Marketers are expected to prioritise their investment in the areas of content platforms, commerce platforms and payment platforms next year, said the agency.
“Next year is a challenging one for marketers and they must understand consumers precisely and clearly,” said Somchat Visitchaichan, vice-president of the association during the second day of the 3rd World Marketing Forum 2023, hosted by the Asia Marketing Federation and the MAT. The event ended on Friday.
Bangkok Post Reporter
