TAT launches Hug Thais project to revitalise battered tourism industry
The Tourism Authority of Thailand (TAT) has partnered with the Thai Chamber of Commerce (TCC) to launch the Hug Thais project aimed at stimulating Thai and foreign tourists’ spending to revive the economy.
Phiphat Ratchakitprakarn, minister of tourism and sports, said, “The Hug Thais project is the latest public-private sector initiative of TAT, the Thai government, and partners like the TCC to reinvigorate Thailand’s tourism industry and the wider national economy. Such cooperation is vital as Thailand progresses towards once again enjoying its status as a preferred tourist destination.”
