E-commerce rivalry intensifies
Competition is ramping up in Thailand’s nascent e-commerce industry, with larger players fighting to attract lucrative brand deals and local partnerships.
“Thailand’s e-commerce segment will continue to have intense competition for at least another five years, reducing the number of major players from 3-4 to only two,” said Pawoot Pongvitayapanu, founder of Tarad.com, which is 51% owned by TSpace Digital, the digital arm of TCC Group. “This fierce competition will lower prices and in turn kill off small sellers and dealers upcountry.”
Suchit Leesa-Nguansuk
