Increase in internet users boosts online shopping business
The number of Thais accessing the internet has increased by 13.7 million people in 5 years, reaching a total of 61.2 million users, according to data released by Krungthai Bank
The use of social media has surged to 52.3 million people, with Facebook and Line dominating popular usage. It is projected that online shopping will soar this year and next, with an estimated value of 634-694 billion baht, growing at an average rate of 6% per year.
According to Krungthai Bank’s analyst, the growth in internet use can be attributed to private sector service providers expanding their coverage nationwide, coupled with the government’s policies to improve internet accessibility since 2019.
The Nation Reporter
